Nickelodeon today (Sept. 28) officially renamed its
toddler-targeted Noggin network as Nick Jr. and it's teen-tinged The N service
The network announced last February it would rebrand the twoservices under the Nickelodeon umbrella in an effort to establish the nearly
30-year-old Nickelodeon brand as the pre-eminent multimedia brand for toddlers,
tweens, teens and their parents.
While the on-air logos have changed for both networks,
network officials said neither network would change its programming lineup.
Nick Jr. earlier this month began running ads touting the name change and
alerting parents that the network's toddler-focused, commercial-free
programming schedule -- which includes such shows as Dora the Explorer -- would remain intact.
TeenNick, which offers such shows as Degrassi: The Next Generation, today began running a series of
on-air ads promoting the name change featuring former Nickelodeon kids star
Nick Cannon, who last March was named honorary chairman of the network.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.