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TBS International Hits the Road with Ericsson

Ericsson and Turner Broadcasting System International announced an agreement Monday to develop Turner's Internet, broadcast-news and entertainment content for mobile multimedia environments hosted and managed by Ericsson.

The first of the two companies' jointly developed services will be CNN Mobile, to be available initially in Europe, the Middle East and Africa. CNN Mobile will provide a searchable archive of 14 days and more than 2,000 stories, along with breaking-news alerts and hourly video-news updates from CNN International.

Future content under the deal will come from other Turner properties, including Cartoon Network.

Mobile operators will be able to provide access to Turner content through their own branded portals, and end-users will have access to content, such as the CNN Mobile site, directly on their mobile devices.

"With this deal, we will have for the first time a full portfolio of solutions -- from SMS [short messaging service] through to mobile television -- that will scale and easily move across the world," Turner senior vice president of digital media Casey Harwood said in a prepared statement.