Blake Callaway is moving from Syfy to IFC, as senior vice president of marketing, as of Oct. 31.
IFC also promoted Kim Volonakis from director to vice president, ad sales marketing, effective immediately.
Callaway reports to IFC executive vice president and general manager Jennifer Caserta and Volonakis will report to Callaway, both in New York City.
IFC said Callaway will join IFC from Syfy, where he most recently served as senior vice president of brand and strategic marketing. Last month, Syfy said it had promoted Michael Engleman to executive vice president of global brand strategy and creative (from VP and creative director), overseeing all marketing activities at Syfy and Chiller.
IFC said Callaway will further develop IFC's brand position and marketing initiatives with the goal of creating breakthrough campaigns that drive ratings and revenue.
Callaway played a big role in Syfy's rebranding from Sci Fi Channel. Prior to Syfy, he worked at advertising agencies including Kirshenbaum Bond's Media Kitchen and Merkley + Partners and at Hispanic communications agency Lopez Negrete.
Volonakis, in her new role, will oversee IFC's multiplatform integrated campaigns, the creation of strategic revenue generating opportunities with advertisers, and will drive IFC's trade communication and marketing strategies. As the director of ad sales marketing, Volonakis was instrumental in transitioning IFC to the sales marketplace as a fully ad-supported and Nielsen rated network.
Prior to IFC, Volonakis worked at Syfy, and before that at MTV Networks and USA Network.
IFC's marketing department also includes Lauren Burack as VP of marketing, overseeing consumer media, events, promotions, and social media strategy; and Kevin Vitale in the newly established position of VP of creative and brand strategy, having moved over from AMC Networks' creative services division. Vitale is responsible for the overall on air, print and digital marketing creative as well as the network's on air media planning department. Burack and Vitale report to Callaway.
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