Surf’s Up for Atlantic Broadband
Atlantic Broadband formally launched its service in western Pennsylvania and 11 south Florida markets Monday.
The operator completed its acquisition of 230,000 customers -- including more than 130,000 in western Pennsylvania and more than 85,000 in south Florida -- from Charter Communications Inc. March 1.
Among changes instituted by the new operator, Atlantic is offering three levels of high-speed Internet service, including a $21.95 monthly “starter” service.
The company is retaining digital sports and movie tiers for existing customers, but it won’t offer them to new sign-ups. Instead, it’s pitching a “streamlined” $16.95-per-month digital tier, including the converter and a premium channel.
Premium-movie packages are being simplified to enable customer choice and discounts at lower levels of service, the operator added.
Atlantic is also expanding its Hispanic programming, adding 14 channels to a “Digital Latino” tier, bringing it to 22 channels of digital Spanish-language programming for $17.45 per month for customers of its “Limited” or “Value Service” (including one digital receiver). For “Digital Service” subscribers, the price is $10 per month.
And Atlantic offers online bill payment, including the ability to view past statements and monitor payment status.
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Atlantic is headed by former Continental Cablevision Inc. executives David Keefe (CEO) and Ed Holleran (president).