The little ones and their parents turned up in a big way for the premiere of Disney Channel’s new preschool series, Little Einsteins.
The show’s Oct. 9 debut at 7 p.m. delivered 2.4 million total viewers, more than any other “Playhouse Disney” series premiere. Attracting some 737,000 kids 2-5, it was also the program block’s highest-rated primetime event in five years in that target demo, according to Disney Channel officials.
Building on its Monsters Inc. lead-in, the debut ranked first that day among all cable and broadcast outlets among kids 2-5, as well as boys and girls of that age group.
Little Einsteins -- which regularly airs weekdays at 8 a.m. and 12:30 p.m. -- features four music-loving protagonists, Leo, Annie, Quincy and June, as well as their versatile pal, Rocket. They introduce kids to different lands and cultures. Produced by Curious Pictures, the series blends live-action images with two-dimensional character animation.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.