Starz said that its Starzplay app is now been deployed in the UK, France, Germany, Mexico and Brazil.
The international rollout comes more than three years after Lionsgate-owned first deployed its OTT service in North America. The direct-to-consumer service, which undercuts HBO and Showtime at $5 a month, currently has 5.6 million domestic subscribers, Starz said.
“Starz has experienced great success with the Starz app domestically, remaining ahead of the streaming curve with more than 5.6 million OTT customers to date, and that number continues to climb,” said Starz CEO Jeffrey A. Hirsch, in a statement. “Expanding our direct-to-consumer product into the global arena with the launch of the Starzplay app gives subscribers seamless entry to our platform and premium content on their device of choice, while also providing us with access to key consumer data insights as we continue to position ourselves for success in the evolving content ecosystem.”
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