Yellow is out and pink is in for SpongeBob SquarePants in October.
Nickelodeon & Viacom Consumer Products teamed up with Ty to create the limited-edition SpongeBob PinkPants Ty Beanie Baby.
The special offering is available at retailers nationwide, for approximately $6, and Ty will donate profits to various breast-cancer charities in honor of National Breast Cancer Awareness Month in October.
“Turning SpongeBob pink is a very bold gesture, and we hope these limited-edition SpongeBob PinkPants products will both raise funds and also send a positive message of support during Breast Cancer Awareness month this October,” Nickelodeon & Viacom Consumer Products president Leigh Anne Brodsky said in a prepared statement.
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