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SpongeBob Telefilm Nets Nick 8.8 Million Viewers

Nickelodeon’s Nov. 12 original movie SpongeBob Atlantis SquarePantis performed swimmingly, drawing drew 8.8 million total viewers.

The movie generated the second highest tally for a Nickelodeon original film behind the 11.2 million viewers garnered by the July 2001 Rugrats: All Growed Up telepic. 


SpongeBob Atlantis SquarePantis
, in which Spongebob’s discovery of an ancient medallion transports him and his friends to the legendary city of Atlantis, also played well across kids demos: 2 to 11 (4.8 million viewers), 6 to 11 (3.3 million) and tweens 9 to 14 (2.6 million).

Online, the “Atlantis SquarePantis” page on Nick.com has received 4.2 million visits since launching Oct. 17, while the The SpongeBob “Atlantis SquarePantis: Bus Rush” online game drew more than 2.7 million game plays since its Nov. 1 launch, tops for all Nick.com games during the period, according to the network.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.