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Simulmedia Ups Piccone to Chief Strategy Officer

Simulmedia said John Piccone has been named chief strategy officer for the marketing technology company, having previously served as chief revenue officer.

Reporting to CEO Dave Morgan, Piccone will be responsible for communicating and developing Simulmedia's commercial strategy in the U.S. market and expanding Simulmedia’s interests internationally.

Piccone joined Simulmedia as vice president, sales, in 2010 and was promoted to senior vice president, sales, in 2011; he was elevated to chief revenue officer in 2013.

"John has an exceptional ability to communicate what we do at Simulmedia with clarity, and explain why it is important for brands and networks," Morgan said in a release. "As we begin to explore expansion to overseas markets, I have asked John to be our point man to continue our growth. As he has at every job he has held with me at Simulmedia, and before that at Real Media, I know John will excel at this one too."

Piccone joined Simulmedia from Healthination, where he had been senior VP of business development and sales strategy since 2007. Before that, he was VP, sales, at Blackarrow. He spent 10 years with Real Media prior to Blackarrow.