Showtime is using new media to showcase its historical re-telling of the Henry VIII tale. The pay TV channel will stream the premiere second season episode of its drama The Tudorstomorrow March 27 on YouTube, three days prior to the show’s March 30 debut on Showtime.
Showtime will air an edited, TV-MA version of the series on YouTube, marking the first time a cable network has aired a original series episode in its entirety on the popular social networking site.
YouTube joins some 60 other online partners including Yahoo and MSN, as well as cable operators Comcast and Charter in offering a preview of the episode in advance of Showtime’s linear premiere, Sunday at 10 p.m.. according to network executives.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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