Showtime has ordered Inside NASCAR, a weekly highlights and analysis program following the world of auto racing. The program will premiere after the season finale of Inside The NFL Wednesday, February 10, at 10 p.m.
Much like Inside The NFL is produced in conjunction with NFL Films, Inside NASCAR will be produced with the NASCAR Media Group, and will be filmed at a brand new production facility at the NASCAR Hall of Fame in Charlotte, North Carolina.
In some respects, the addition of the show is a shot across the bow to HBO Sports, which made its first move into the NASCAR arena a month and a half ago with 24/7 Jimmy Johnson: Race To Daytona.
Read more at B&C here.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.