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Senate Judiciary Looks at Digital Ad Ecosystem

Senate Judiciary Committee Chairman Lindsey Graham (R-S.C.), fresh from a deep dive into Chinese telecoms in 5G broadband nets, wants to look into the intersection of data privacy, competition and advertising. 

Capitol Hill is laser focused on edge providers as it contemplates regulating privacy and maybe more, not to mention the calls to break up social media giants whose ad policies, particularly political and targeted ads accused of algorithmic discrimination, has drawn scrutiny from Capitol Hill.  

The hearing, “Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy," is scheduled for May 21 at 10 a.m. 

It will be a busy day for online advertising in Senate committees. The Judiciary hearing is not to be confused with the Senate Communications Subcommittee hearing on the impact of algorithmic decision-making and machine learning on internet platforms, which was also announced Tuesday (May 14) and is being held at 2:30 in the afternoon, so algorithm groupies can attend both. 

No word on witnesses for the Judiciary hearing.