Secret Service Boosts NGC’s Ratings

National Geographic Channel’s special about the Secret Service wasn’t so secret Sunday night, as it helped the network to achieve record ratings.

NGC registered its first-ever 1.0 household rating mark for two-hour special Inside the U.S. Secret Service, which aired from 8 p.m.-10 p.m. (EST/PST) Oct. 24.

The special attracted 2.3 million viewers during its premiere and another 1.4 million in its encore from 11 p.m.-1 a.m. that night. The 3.7 million viewers more than doubled the previous record that tuned into NGC’s June 7 airing of Return to Titanic, according to network officials.

When Secret Service was coupled with NGC Presents: Air Force One, which earned a 0.73 household mark in the following hour, the network averaged a best-ever 0.9 in primetime Oct. 24.

Network officials said the Secret Service show outpaced the channel’s household primetime average in the fourth quarter to date by 230%, while the 0.5 it scored for adults 25-54 was up 150% versus that demo.