English-language Latino network Sí TV has named Michael Schwimmer, former top programming executive at EchoStar Communications Corp., as its CEO, officials said Monday.
Schwimmer, who most recently served as executive vice president of programming and marketing for EchoStar’s Dish Network, will take his new post Sept. 6.
EchoStar and Time Warner Inc. are investors in Sí TV.
“Michael is one of the most respected executives in the industry, with a unique understanding and successful track record regarding the large and rapidly growing Latino marketplace that we address,” Sí TV cofounder and chairman Jeff Valdez said in a prepared statement. “Michael has been a member of the board of directors since our inception and knows the company well.”
Schwimmer joined EchoStar in 1997.
