Roku Controls 43% of Connected TV Use vs. 18% for Amazon Fire TV: Yet Another Study

Which is the more dominant streaming platform globally, Roku or Amazon Fire TV? Yet another research report has emerged pointing strongly to the direction of Roku.

Measuring the activity of 3 billion individual apps across 180 countries for its latest “State of the Streaming TV Industry” report purports that viewing hours within the Roku OTT ecosystem were up 173% year over year and now consume 43% of all connected device viewing.

Viewing hours for Amazon Fire TV were up 145%, Convivia said, and the platform controls 18% of connected TV use.

Overall, connected TV controls 55% of OTT device category usage, followed by mobile (23%), PC (14%) and “other” (8%).

Related: Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market

The race between Roku and Fire TV is closely watch, as the two platforms separate themselves into becoming the dominant ecosystems. Amazon said at the end of the first quarter that it has 34 million active Fire TV users globally vs. 28 million for Roku.

Related: Roku Will Soon Have 70% More OTT Devices in Global Streaming Market Than Next Closest Competitor

But a number of independent research reports have emerged lately suggesting Roku has a strong leadership position in terms of usage. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!