Chris Rohrs, president of the Television Bureau of Advertising (w.tvb.org), will exit that post at the end of this year, according to TVB, which promotes the value of local TV to the advertising business.
Rohrs has been with the local TV trade group since 2000, when he joined from Post-Newsweek Stations.
TVB board president Frank Comerford said a search committee has been formed to find a replacement.
"It will be very hard to replace Chris Rohrs," said Comerford in a statement. "He has elevated the organization to new heights and is one of the industry's visionaries. TVB is held in high esteem by advertisers, agencies and the association's other important constituencies, and that's due to Chris's outstanding leadership over nearly a decade."
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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