On The Road Again With 'Top Chef'

Bravo's Top Chef is cooking up another tour for consumers and affiliates.

Beginning March 27, contestants from the competition series will be making stops in 20 DMAS via a customized 18-wheeler semi.

Sponsored by Quaker, the tour features live interactive show and cooking demos, as well as gourmet tips and tastings. At the New York kickoff, three finalists will be preparing an original dish that will then be judged by former Top Chef winner Hosea Rosenberg and former contestant Nikki Cascone for a chance to attend a future taping of the show.

For their part, affiliate partners at each tour stop receive one private cooking demonstration, a meet and greet with the show's contestants, logo placements, advertising services and a sponsor table, and promotional spots on monitors at the event airing throughout the day.
Last year, "Top Chef: The Tour" logged over 10,000 mile en route to 20 key DMAs through 26 events,
"We are committed to bringing our distribution partners and foodie fans alike an even bigger and better interactive experience with the hit series they love," said Brian Hunt, senior vice president of marketing and sales strategy for TV networks distribution at NBCU, in a statement.