Forgive Comedy Central executives for smiling last week over the ratings performances of a quartet of shows.
The Daily Show with Jon Stewart posted its second-strongest week ever, averaging a 1.4 household rating, a 1.0 against adults 18-49 and 1.6 million viewers for the premieres of its 11 p.m. episodes Oct. 17-20, according to Nielsen Media Research data. Those numbers trailed only the marks the show posted during its 2004 Election Week coverage, according to network executives.
In the trailing half-hour, The Daily Show spinoff The Colbert Report came out of the chute with a 1.1 average, a 0.7 against the aforementioned demo and 1.2 million viewers overall during its debut week.
Comedy executives noted that Colbert recorded a 67% jump among 18-49s compared with the prior four-week period and a 177% advance versus the year-earlier time slot. Among total viewers, the show’s increased 76% versus the prior week and 197% against the year-ago time-period averages.
Meanwhile, the premiere installment of the second half of franchise South Park’s ninth season weighed in with a 2.0 household rating, a 1.6 in adults 18-49 and 2.5 million total viewers at 10 p.m.
South Park’s lead-out -- the second-season debut of animated series Drawn Together -- notched a 1.9 household rating, a 1.3 among adults 18-49 and 2.3 million total viewers. Comedy executives said Drawn’s sophomore-season launch trailed only the second-season debut performances of South Park and Chappelle’s Show relative to the network’s original-series Nielsen Media Research pantheon.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.