Rakuten Viki Promotes Makoto Yasuda to COO

Asian entertainment-focused streaming platform Rakuten Viki has promoted Makoto Yasuda to the position of chief operating officer.

In his new role, Yasuda will lead the community OTT platform’s business development efforts, overseeing the San Mateo, Calif.-based company’s marketing, advertising, editorial and community teams.

Makoto Yasuda

Makoto Yasuda

Yasuda is being promoted from the position of senior VP of revenue, where he led Rakuten Viki’s subscription and advertising businesses. He has 15 years of experience at Rakuten, the Japanese company that purchased Viki in 2010 for $200 million.

“Since joining Rakuten Viki in 2014, Makoto has successfully led growth in our subscription business while simultaneously driving significant increases in ad revenues,” said Sam Wu, CEO of Rakuten Viki, in a statement. “Over the years, Makoto has demonstrated a knack for strategy execution, operational excellence, and building transformational teams. We look forward to his continued leadership for Rakuten Viki.”

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!