Rosie Pisani, who played a key role in helping with the network's recent rebranding, has been named senior vice president of marketing for We TV, as well as sister service Wedding Central.
Pisani, in her new role, will oversee the We TV and Wedding Central brands and their positioning to consumers, distributors and advertisers. She will also lead the creative vision and execution of the networks' marketing campaigns to support its original programming, acquisitions and network initiatives. Moreover, Pisani will have oversight for all partnerships, event marketing and public affairs campaigns.
In recent months, Pisani had worked as a consultant to both women's-targeted services and was instrumental in developing We's recent brand refresh and new tagline, "Life As We Know It," which signifies the connection women share on the wild ride of relationships during life- and family-defining moments. The network previously employed the tagline "Simply Fascinating," reflective of the exploits of modern women.
"Rosie has a successful history of working with Rainbow and other companies to develop creative, strategic branding and campaigns that effectively communicate that positioning to viewers and the industry," said Kim Martin, president and general manager of the networks, to whom Pisani will report, in a statement. "She will be instrumental in continuing to build the We TV brand and further developing Wedding Central as the first and only 24/7 destination for wedding content. We're thrilled that she's a part of our senior leadership team."
Pisani's career includes stints as a marketing consultant to various cable networks, as well as senior vice president of creative services for Rainbow Media, where she managed all on-air and print design services for each of the company's networks. Prior to that she worked at Showtime Networks as the director of acquisition marketing where she managed direct marketing campaigns for Showtime and The Movie Channel. She began her career at WLIR-FM radio station as a music and program director.
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