Pursuit Channel Tags Nielsen

Outdoor enthusiast network Pursuit Channel said it has reached a new long-term agreement with ratings giant Nielsen that will allow it to better report on the size and demographics of its television audience.

“While previously Pursuit had relied on third-party audience measurement from other providers it has concluded that with recent expansion onto additional distribution platforms and strong audience response to its improving programming schedule, it is time to move to Nielsen,” said Pursuit Channel CEO Rusty Faulk in a statement. “We look forward to working with Nielsen to develop deeper insights into avid viewers of the outdoors TV category.”

Pursuit Channel focuses on outdoor lifestyle programming with shows like Destination Baja, Ducks Unlimited TV, Fly Rod Chronicles, Deer and Deer Hunting and Gamekeepers of Mossy Oak. The network is distributed nationally on linear and digital television systems including DirecTV HD (604 PRST), AT&T HD (1644 PRST) and Dish Network (393 PRST) subscribers, and it is available to all Verizon FiOS (818 PRST) and CenturyLink Prism (1677 PRST) subscribers. Pursuit Channel first launched in 2008.

“Our brand has risen quickly becoming one of the highest profile brands in outdoor enthusiast entertainment with high quality content and emotionally connected viewers,” said Pursuit Channel head of U.S. ad sales and investment Scott Boos in a statement. “Along with this rapid growth comes a responsibility to the advertising community to provide the very best analytics available. We take that responsibility seriously and joining forces with the Nielsen family is at the center of the business model.”