Brett Ashy has joined PROMAX&BDA in the newly created position of senior vice president.

Ashy had been director of business development for Troika Design Group and vice chairman of the BDA board of governors.

In his new role at the marketing organization, he will work to strengthen and advance the initiatives of the broadcast-design community, as well as to build a stronger, more forceful membership overall and to enhance conference programs and general outreach for the organization.