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'Project Runway' Does Demo Strut

The fourth-season finale of Project Runway became Bravo’s most-watched show ever among adults 18 to 49.

The March 5 concluder, in which Christian Siriano topped finalists Rami Kashou and Jillian Lewis, attracted 3.75 million viewers in the 10 p.m. hour, according to Nielsen Media Research data. That total, improving 9% over the 3.44 million of those watchers that tuned in the series’ third-season finale, trailed only NBC’s Law & Order with the demo last night.

The fourth-season finale drew 5.18 million viewers, down from 5.36 million for the third-season ender.

All told, the premiere runs of the Heidi Klum-vehicle’s fourth-season scored a 4% increase to 3.8 million average viewers from 3.66 million for the third campaign. Among the Madison Avenue-coveted set, Project Runway grew 10% to 2.68 million, versus 2.43 million the prior season.