Viacom-owned AVOD platform Pluto TV will now include 10 Vevo-branded music video channels.
Starting Tuesday, Pluto TV’s purported 18 million monthly users will have access to the first of the 10 curated, genre-specific music video channels from Vevo. Those channels that follow will include a “holiday-themed” genre channel, according to Vevo.
“Historically, our business models have been symbiotic, where we have successfully reimagined media and behaviors from past to thrive in the current and future OTT ecosystem,” stated Jeff Shultz, chief business officer, Pluto TV, in a statement.
Viacom purchased Pluto TV for $340 million in January.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.