Playboy Shapes Content for Apple iPhone

Looking to capitalize on the new Apple iPhone, (opens in new tab) launched “iPlayboy,” a collection of customized multimedia features.

Included in the offering are a free set of 12 non-nude Playmate wallpapers, downloadable from; a separate photo album with 12 additional Playmate photos; a full one-hour episode of Playboy Radio’s The Playmate Hour; and a cyber-girl video.

“We have always tried to stay ahead of the curve by delivering the fun, sophistication and sexiness of Playboy to our fans on the newest and hottest media platforms,” editor John D. Thomas said in a prepared statement. “And with so much buzz surrounding the all-in-one Apple iPhone, we knew we had to develop something specifically designed just for this device.”