The Pepperidge Farm Goldfish brand will be activated during Cartoon Network's pro social "Get Animated" initiative.
Cartoon Network and Goldfish are encouraging kids to go outside and get active with a new promotion driving awareness for "National Recess Week," scheduled from March 2-6.
National Recess Week is part of Cartoon Network's Get Animated pro-social campaign aimed at motivating the nation's youth to have fun through physical activity and play. National Recess Week is designed to promote daily opportunities for active play by "giving kids a break" during the school day.
The custom partnership will also promote the Game Maker option available at the Goldfish Games link at GoldfishFun.com. The creative sponsorship will highlight the Pepperidge Farm Goldfish 100-calorie packages as the featured brand within custom promotional spots airing on Cartoon Network.
Cartoon Network created a custom 30-second National Recess Week on-air spot for Goldfish crackers inviting kids to "make up their own rules." The video features kids playing in a school gym, while the video highlights GoldfishFun.com, where kids can go to check out Game Maker and create a game of their own, based on the number of players, venue and available equipment.
"The Get Animated program at Cartoon Network offers a variety of pro-social opportunities for our advertisers to support healthy living platforms, including Rescuing Recess," said John O'Hara, executive vice president and general sales manager of Cartoon Network and sister network Adult Swim ad sales and marketing, in a statement. "Together with Pepperidge Farm, we hope the creative promotion helps encourage kids nationwide to understand that physical activity can and should be fun."
Noted Stephen Smith, vice president of the youth snacks division at Pepperidge Farm: "We're thrilled to partner with Cartoon Network to help inspire kids to get active simply by playing. The Pepperidge Farm Goldfish brand cares and believes that we can play a part in bringing smiles to kids everywhere by inspiring them to get up, get active and play their game."
Led by additional supporting partners such as the National Association for Sport & Physical Education, the National Association of Elementary School Principals, the Centers for Disease Control and Prevention; Physical Activity and Health Branch, and the President's Council on Physical Fitness and Sports, National Recess Week encourages parent/teacher collaboration to ensure that recess remains a part of a child's school day.
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