The women’s network said its YouTube Oxygen Channel – which launched on Sept. 17 -- will be frequently refreshed with new programming and will include clips from popular Oxygen shows such as Tori & Dean: Inn Love, The Bad Girls Club, Mo’Nique’s F.A.T, Chance, and Snapped, as well as outtakes and never-before-seen footage, according to network executives.
“Working with YouTube is part of Oxygen’s overall strategy to reach our audience on every platform that’s available to women,” said Mary Murano, president of distribution at Oxygen, in a prepared statement. “YouTube is extremely popular and this is a great way for Oxygen to maximize their popularity and gain a new audience as well.”
Along with youtube, Oxygen features long-form programming of the aforementioned shows as well as original series The Fight Girls and Bad Girls Road Trip on its yahoo channel (http://video.yahoo.com/video/profile?sid=1031856).
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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