The third week of the fourth season of Bad Girls Club was the Nielsen charm for Oxygen.
The Dec. 15 airing at 10 p.m., entitled "No More Mr. Nice Girl," became the female-targeted network's most-watched telecast among women 18 to 34 and the most-watched non-finale program among viewers and adults 18 to 49, said Oxygen officials.
Bad Girls Club averaged a 1.35 household rating and 1.42 million total viewers, according to Nielsen data, a total that included 527,000 females 18 to 34 and nearly 1.03 million of the Madison Avenue-coveted set. In fact, the reality show installment marked only the second time the NBC Universal service surpassed the seven-figure mark with that key group, when measured on a live+ same-day basis. It also pulled in some 744,000 females 18 to 49, Oxygen's fourth best with that demo.
Compared to the fourth season's second week, the Dec. 15 airing grew 28% from 801,000 adults 18 to 49.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.