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Outdoor Channel Engages in Doubleheader Promotion with Comcast, Chicago White Sox

Outdoor Channel is teaming again with Comcast and the Chicago White Sox for a night at U.S. Cellular Field in the Windy City.
The network and Xfinity will host "Outdoor Channel Night at U.S. Cellular Field" on Aug. 11 when President Obama's favorite ballclub hosts the Oakland Athletics. The event will feature Mark Zona, a Chicago native and host of Outdoor Channel's Zona's Awesome Fishing Show, who will throw out the first pitch. Moreover, the first 20,000 fans entering the stadium will receive a custom camouflage White Sox hat commemorating the day that the two recreational sports teamed up. Fans also will have several additional opportunities to win prizes throughout the night.
The upcoming promotional event follows "White Sox Campout at U.S. Cellular" that was held on June 29. On that night, fans erected their tent in the ballpark's outfield and watched the club beat the New York Yankees. In addition to watching the Chisox top the Bronx Bombers at Yankee Stadium on Cellular Field's JumboTron, participants received goodie bags filled with a camo hat, baseball cards, Outdoor Channel talent cards and Comcast-branded tchotchkes. Fans were also able to play catch in the ballpark, try their luck with casting ponds and stargaze.
"Our partnership with Xfinity and the White Sox is a unique, high-exposure marketing opportunity that creatively touches outdoor and baseball sports fans, giving them an opportunity to celebrate their recreational passions and connect with their favorite stars," said Tom Hornish, president and CEO, Outdoor Channel, in a statement. "We are thankful to our partners for giving us the opportunity to further interact and engage with our viewers and the broader sports-loving people of Chicago."
"We are thrilled to team up with Outdoor Channel and the White Sox to bring two of America's favorite pastimes together," noted David Williams, vice president sales and marketing, Comcast Chicago Region. "These events give us a compelling communications platform to reach a large, ardent sports community to spread the word about the variety of compelling programs offered on Xfinity throughout the region."