Noggin’s Got Game with Pre-School Targeted Web Service

Nickelodeon/MTVN Kids and Family Group will give kids and families a Web site of their own with the November launch of a new subscription service myNOGGIN.

The personalized service -- which will retail at $5.95 for a 12 month commitment; $7.95 for a six-month commitment; and $9.95 for a month-to-month purchase -- will offer curriculum-based learning through game play featuring such Nick Jr. and Noggin characters as Dora from Dora The Explorer and Blue from Blues Clues, according to Nick.

In addition to the direct-to-consumer site from Nickelodeon, Charter Communications and Cox Communications will launch the service on their broadband applications in November.

myNOGGIN is designed to closely follow kids’ school curriculum and aims to helps children learn all of the major skills from preschool through grade one (ages 3 to 6). 

The site also includes a Parents Center where parents can obtain updates on their children’s growth and activity on the site. As kids earn rewards for their achievements, a “virtual fridge” will display their certificates of merit, creative examples, and curriculum completed medals. This area also provides links to more in-depth reporting on their child’s progress, and a wealth of printable workbooks, activity ideas and incentive programs for parents to extend the learning process beyond the computer, and engage their kids to learn.

 “myNOGGIN features simple icon-driven site navigation and game-based learning that gives the sippy cup set a fun way to learn math, literacy, and languages in a completely engaging environment,” said Steve Youngwood, executive vice president of digital media for Nickelodeon/MTVN Kids and Family Group in a statement. “The site builds upon two trusted kids and family brands for preschoolers and their parents, Nick Jr. and NOGGIN, and provides a rewarding, safe online experience for preschoolers and their parents.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.