Three senior Nielsen executives were promoted to global roles within the company’s Consumer Product Leadership unit, which provides advanced technology, consulting and insight that are vital to the success of the consumer-goods industry.
Mitch Barns, 44, formerly president of BASES and Nielsen Analytic Consulting, becomes global president of Nielsen’s Homescan, Spectra and Loyalty services. This is a newly created global position reporting to the unit’s president, Joe Willke. Homescan, Spectra and Loyalty are industry leading services that enable consumer-goods clients to segment and target consumers to improve marketing effectiveness.
Barns will oversee the global expansion of Spectra, which began in Canada in 2003 and will continue this year with launches in Australia and Mexico, followed by Europe in 2008. Barns joined the company with BASES in 1997 in client service and marketing, and later led BASES’ expansion efforts in Europe, the Middle East, the Asia-Pacific region and Latin America. He is based in Schaumburg, Ill.
Dennis Moore, 38, formerly senior vice president in charge of Nielsen Analytic Consulting for North America, becomes global president of Nielsen Analytic Consulting, which provides marketing return-on-investment analyses to consumer-goods clients. He succeeds Barns and reports to Joe Willke.
Moore started his career with Nielsen in 1990 in the Analytic Consulting practice and, after spending eight years with a private marketing firm, rejoined Nielsen in 2004. He is based in Chicago.
Tim Willke, 42, formerly head of BASES in North America, advances to global president of BASES, reporting to Barns. BASES helps marketers to improve the sales potential of their new products through sophisticated models and expert consulting.
Willke joined BASES in 1986 as an analyst. He led BASES’ European and Middle Eastern service from 2002-06 and its North American service from 2006 until his new appointment. He is based in Parsippany, N.J.
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