Nickelodeon announced Wednesday a new series pick-up and development slate consisting of over 50 projects for NickMom, its primetime, ad-supported comedy block and Web site launching this fall.
The network has ordered 26 episodes of NickMom Night Out, a stand-up comedy series scheduled for a fourth-quarter launch in primetime on Nick Jr.
Nickelodeon's development slate includes talk, stand-up, sketch comedy, hidden camera and game shows, including a hybrid sketch/talk program, starring and executive-produced by comedian and actress Caroline Rhea.
Also in various stages of development: It's Nighttime with Annabelle Gurwitch, a talk show from author and actress Annabelle Gurwitch; The 5th Hour, a scripted comedy show from Mad Cow Productions' Madeleine Smithberg; The Judi & Kate Show, a "show within a show" about two mom video bloggers; Mommy Double; game show Oblivious;My 63 Moms; and docuseries Road Mamas.
Nickelodeon also said it has reached sponsorship deals with Johnson & Johnson, Target, General Mills and Reckitt Benckiser that include brand integration and content development across NickMom's TV block and website.
NickMom's slate and sponsor news comes as longtime kids' kingpin Nickelodeon has suffered ratings decline, which Viacom has attributed to Nielsen glitches, and attendant erosion in advertising sales.
