Nick’s Drake & Josh: Really Big Shrimp Sets Audience Record

Nickelodeon’s Aug. 3 premiere of original movie Drake & Josh: Really Big Shrimpdrew a network record 5.8 million viewers.

The movie, based on the long-running Nick series starring Drake Bell and Josh Peck, drew 6% more viewers than the previous record of 5.4 million viewers garnered by Jan. 6, 2006, movie Drake & Josh Go Hollywood, according to the network.

In addition the movie reached a network-high 2.3 million tweens aged 9-14, as well as 2.4 million kids 6-11. Both numbers posted triple-digit increases over the same 8 p.m.-9 p.m. time period last year, according to Nickelodeon.

In addition, the Drake & Josh: Really Big Shrimp online TV site generated more than 1.7 million page views since its July 27 launch. Also, a special online-themed game that launched Aug. 2 generated some 258,000 game plays.

Additionally Drake & Josh videos on TurboNick garnered more than 2.1 million streams since its launch on the broadband service, the network said.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.