Nickelodeon’s Aug. 3 premiere of original movie Drake & Josh: Really Big Shrimpdrew a network record 5.8 million viewers.
The movie, based on the long-running Nick series starring Drake Bell and Josh Peck, drew 6% more viewers than the previous record of 5.4 million viewers garnered by Jan. 6, 2006, movie Drake & Josh Go Hollywood, according to the network.
In addition the movie reached a network-high 2.3 million tweens aged 9-14, as well as 2.4 million kids 6-11. Both numbers posted triple-digit increases over the same 8 p.m.-9 p.m. time period last year, according to Nickelodeon.
In addition, the Drake & Josh: Really Big Shrimp online TV site generated more than 1.7 million page views since its July 27 launch. Also, a special online-themed game that launched Aug. 2 generated some 258,000 game plays.
Additionally Drake & Josh videos on TurboNick garnered more than 2.1 million streams since its launch on the broadband service, the network said.
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