NHL To Launch On Hulu

The National Hockey League (www.nhl.com) will skate it way onto the Hulu online video site when the News Corp. and NBC Universal-owned streaming video service debuts tomorrow.

The NHL will offer free-on-demand hockey content, including full-length games from the current 2007-08 season, classic games and “Best of the Week” highlights and all access features, according to the network. 

The NHL becomes the first of the four major sports leagues to formally announce a partnership with Hulu, which will also offer classic and current shows from NBC and News Corp.’s Fox broadcasting television library.

“The NHL fan utilizes new media more than fans of other sports,” said NHL Senior Executive Vice President Business and Media John Collins in a statement. “Teaming with Hulu is the natural next step in building out our new media strategy, which already includes ITunes, YouTube, Amazon Unbox and Joost."

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.