Comcast Corp. signed Goodby, Silverstein & Partners -- the ad agency that has created campaigns for Anheuser-Busch Cos. Inc. and Got Milk? -- as its agency of record.
Goodby replaces Red Tettemer as the company’s agency of record.
The switch follows the hiring of Marvin O. Davis as Comcast’s senior vice president of marketing earlier this year.
The MSO said new campaigns developed by Goodby are expected to debut during the third quarter.
The firm’s clients also include Banana Republic, General Motors Corp., Hewlett-Packard Co. and Morgan Stanley Dean Witter & Co.
