NBCU Restructures Field Teams

NBC Universal has reorganized the field sales teams for its networks, including USA Network, Sci Fi, Bravo, Oxygen, CNBC and MSNBC.

The reorganization is partly a byproduct of NBC U's 5% staffing cut of several months back, said a source, and partly a response to the changing face of the company -- the acquisitions of Bravo, Vivendi, Oxygen -- and the consolidation and restructuring of cable operators like Cox Communications, Comcast Corp. and Charter Communications.

Under the reorganization, Bridget Farley, vice president, west-midwest region, Heather McCallion, vice presient, east region and Bruce Levinson, vice president of the southwest region, will have expanded duties. Meanwhile, Corinne Harradine, director, west region, will move from Burbank, Calif., to Atlanta.

Farley's territory expands from 16 to 24 states, while McCallion's goes from 19 to 22 states. For his part, Levinson oversight doubles to six states from three. He also handles accounts for the National Cable Television Cooperative and Cable One. They will report to Mary Murano, executive VP, TV Networks Distribution.

Harradine's territory shifts from three Western states to four Southern ones, with her former territory divided up between Farley and Levinson. Harradine reports to McCallion.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.