NBCUniversal has named Deirdre Brennan general manager of kids network Sprout.
Sprout has turned over its executive team since the departure of network president Sandy Wax last year.
Brennan, who had been vice president of content at Corus Entertainment, will oversee oversee programming, marketing and business strategy at the 24-hour service aimed at pre-schoolers. She will report to Frances Berwick, president, Lifestyle Networks, at NBCU Cable Entertainment.
“Sprout is evolving and growing rapidly as we reinvent our business model to an originals-driven brand," Berwick said. "I’m thrilled to have a leader with Deirdre’s unparalleled experience drive this growth phase.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.