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NBCU Names Deirdre Brennan General Manager of Sprout

NBCUniversal has named Deirdre Brennan general manager of kids network Sprout.

Sprout has turned over its executive team since the departure of network president Sandy Wax last year.

Related: Sandy Wax Named COO of Lieberman Research Worldwide

Brennan, who had been vice president of content at Corus Entertainment, will oversee oversee programming, marketing and business strategy at the 24-hour service aimed at pre-schoolers. She will report to Frances Berwick, president, Lifestyle Networks, at NBCU Cable Entertainment.

“Sprout is evolving and growing rapidly as we reinvent our business model to an originals-driven brand," Berwick said. "I’m thrilled to have a leader with Deirdre’s unparalleled experience drive this growth phase.”