NBC U Curious About VOD, PPV

Curious George will come to video-on-demand and pay-per-view Thursday, NBC Universal Cable said Monday.

The programmer added that subscribers who order the film on-demand or via PPV and watch it until the end of the credits will get instructions on how to receive a Curious George beanie toy free-of-charge while supplies last.

Curious George is sure to be a family favorite,” NBC U Cable vice president of on-demand marketing Stacy Melle said in a prepared statement. "On-demand is the most convenient way for a family to enjoy the movie on their schedule and, as an added bonus, consumers can learn how to get a free Curious George beanie toy just for watching.”