National Geographic Channel cut two unique marketing deals to promote two new original series – Inside the Living Body and Incredible Human Machine.
The network is marketing the series through the unusual “Bodies: the Exhibition” exhibition – which features preserved human bodies -- in New York, Las Vegas, San Diego, Pittsburgh and other locations. Deal points include signage and print advertising for National Geographic Channel and local cable advertising in New York and online exposure for “Bodies: the Exhibition.”
The network said signage about the NGC programs will appear at all the exhibition venues.
National Geographic is also partnering with Men’s Health magazine to tout the series. NGC will get a full page print ad in the October issue, a dedicated email blast, banner advertising on MensHealth.com, promotional exposure in the magazine’s “Inside Out” feature page and other exposure.
Inside the Living Body premieres Sunday, Sept. 16, at 8 p.m., and Incredible Human Machine premieres Sunday, Oct. 21, at 9 p.m.
