Time Warner Cable and Time Warner Cable Los Angeles, HBO and Turner Entertainment Networks were the big winners as The National Association for Multi-ethnicity in Communications announced its Excellence in Multi-cultural Marketing Awards.
Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 24th annual NAMIC Conference will take place Sept. 14-15 at the Hilton New York in Manhattan as part of Diversity Week.
The EMMAs recognize the cable industry's commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition comprises two award categories: marketing tactics and case studies/campaign. Entries submitted within each category were judged within two divisions: cable companies/distributors and networks/industry suppliers. Unlike traditional "best of" competition methods, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Time Warner Cable and Time Warner Cable Los Angeles each earned four first place wins to lead the cable companies division, while Cox Communications garnered first-place honors in two categories. Cablevision and Comcast also won honors.
HBO and Turner Entertainment Networks led the networks/industry suppliers division with three first-place finishes each, while IFC garnered two first-place wins. BET Networks, Eclipse Marketing Services, Inc., International Media Distribution, MTV Networks, mun2 and TuTv all claimed a single honor.
"The cable industry is committed to connecting their brands with an increasingly diverse audience," said Daphne Leroy, vice president of Marketing and Communications, NAMIC, in announcing the awards. "We are pleased to honor the latest group of EMMA winners for demonstrating exceptional efforts to reach multi-ethnic consumers through focused, highly creative, multi-platform marketing strategies.
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