Music Choice Tunes In On Hispanic Heritage Month

Music Choice will celebrate Hispanic Heritage Month with a Latino-themed network brand campaign and a package of music video programming featuring Latino artists.

The multi-platform video and music network will feature Latino artist Daddy Yankee throughout during the month of September as part of its “Take Back Your Music” brand campaign, said network officials.

Music Choice from now until Oct. 12 will also air exclusive interviews and original programs on Music Choice On Demand, Music Channels and Music Choice Play showcasing such top Latino artists as Daddy Yankee and Fat Joe, as well as up and coming artists, Karlos Rosé, Justin Quiles, and Leslie Grace.

“We are happy to celebrate Hispanic Heritage Month this year by highlighting a wide range of Latin music content and working with artists of different calibers,” said Music Choice’s Head of Latin Programming Luis Rivera. “From Daddy Yankee to Leslie Grace, we are bridging the gap between Latino music icons of today and the future generation of Latino superstars that appeal to both Hispanic and mainstream audiences.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.