Music Choice said it received 2 million orders for Christina Aguilera content on Music Choice On Demand in September, when she was the network’s artist of the month.
The network’s video-on-demand content included Aguilera’s music videos, as well as the singer hosting a Best of Hot Video List and taking part in a question-and-answer session.
‘With over a quarter of a million orders for our exclusive content and an amazing 1,700,000 orders for her music videos, Music Choice has demonstrated the power of its multiplatform network to create artist promotions that appeal to our core 12-34 audience,” executive vice president Christina Tancredi said in a prepared statement.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.