mtvU reached a partnership with Answers, parent company of Answers.com, under which MTV Networks’ college-targeted service will incorporate AnswerTips on every site in its College Media Network.
The two parties said the patented AnswerTips technology enables readers to double-click any word or phrase in an article and launch an "information bubble" with a relevant explanation and/or definition, with information drawn from Answers.com's collection of more than 4 million topics spanning dozens of categories.
“AnswerTips is a helpful reference tool that will enhance the user experience on every College Media Network site," mtvU general manager Stephen Friedman said in a prepared statement. "We're committed to offering our student newspaper affiliates the means to rival or surpass any news outlet on the Web, and this partnership with Answers.com is the latest example of how we're delivering on that promise.”
