mtvU’s Meet or Deleteglobal reality series was green-lit for a second season, including 30-minute versions of the short-form program on the channel, on MTV and on MTV Networks outlets in Korea and Europe.
The show -- in which college students looking to meet up with other students decided whether to meet based on the contents of the other person’s hard drive -- was created as part of a marketing partnership with computer maker Hewlett-Packard.
For year two, HP Personal Systems Group -- which used the show as part of its “The Computer is Personal Again” campaign -- doubled the size of the sponsorship and stepped up activity across various MTVN global platforms, the programmer said.
According to MTVN, 65% of Meet or Delete viewers surveyed reporting feeling that HP was more “cool,” and more than one-half were called more likely to consider buying HP products.
A total of 36 new episodes of Meet or Delete were ordered across the United States, Asia and Europe for the second season. The show and accompanying media will once again roll out on virtually every MTV asset: mtvU, mtvU.com, MTV, MTV.com, MTV2, MTV wireless and MTV properties worldwide.
MTV and mtvU will debut two new 30-minute specials, Meet or Delete: My New Life, and mtvU will premiere four new short-form (four-and-a-half minute) episodes in the United States. All six episodes will air across MTV properties in the Asia-Pacific region and Europe, in addition to new seasons produced locally in each region.
There will be a full season of eight new 30-minute episodes in India, six new 30-minute episodes in Korea and 16 short-form episodes in Europe on MTV Mobile and on a new WAP (Wireless Application Protocol) site.
The show’s global online hub relaunched with new ways for fans to play, create and connect, and it is currently hosting a search for the best user-generated promo spots. The top U.S. submission will be showcased on MTV and mtvU this fall, with the clip’s author also taking home a cash prize of $5,000.
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