MTV Networks Nabs Quizilla

MTV Networks acquired Quizilla (, an online user-generated community of original teen authors ages 14 and older.

Formerly owned by Gorilla Nation Media, the four-year-old Web site serves as a venue for fiction, nonfiction, poetry, polls and other content created by the authors.

Quizilla drew 3.1 million unique visitors in September, according to comScore Media Metrix, and it is a top-five online destination for female teens.

The site will join The N’s Web site ( and Neopets ( in the digital portfolio of MTVN Kids and Family. MTVN plans to combine Quizilla and’s The Click embedded video player to provide a multiplatform experience.

“This marks another great step forward with our strategy of continuing to transform MTVN into a global, multiplatform entertainment company that engages our diverse audiences wherever, whenever and however they want,” MTVN chairman and CEO Judy McGrath said in a prepared statement.

The Quizilla purchase comes on the heels of the network’s acquisitions of ( and ( in August (

Nickelodeon has also launched parent-targeted Web site (, and kids’ video site TurboNick 2.0 (, which has averaged 19 million streams per week.