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MTV: ‘Discover and Download’ New Artists

MTV Networks launched multiplatform emerging-artist initiative “Discover and Download” Monday.

The project will spread itself across MTV: Music Television, MTV2, mtvU, (, mtvU Uber ( and MTV Overdrive (

MTV Overdrive will kick things off Monday with a Discover and Download show featuring breaking artists Artic Monkeys, Da Backwudz, Flyleaf, Cheyenne and Rick Ross.