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MTV to Debut Virtual Pimp My Ride

When the new season of Pimp My Ride rolls onto MTV Thursday at 9 p.m. (EST/PST), the series will bring a virtual world along with it.

Virtual Pimp My Ride -- which will be available for free download when the show begins airing -- will allow fans “to purchase starter vehicles using MTV dollars, head to the Galpin Auto Sports virtual garages and begin customizing everything from their paint job and hoods to tricked out tires and rims,” MTV said.

The network recently introduced a virtual world for its The Hills.