Bundling is part of MLB.com's game plan these days.
On the heels of its announcement of a package deal with ESPN digital product, MLB.com is teaming with the National Hockey League to offer their live streaming of games (MLB.TV Premium and NHL GameCenter Live) as a bundled offering at what it bills as a one-time fee of $139.95.
That is compared to $109.95 for a season's worth of MLB.TV and $79.95 for a stand-alone NHL package.
The MLB.TV package includes all regular season game (subject to blackout restrictions) 100 spring training games and two rounds worth of playoff series. The NHL package includes 40 out-of-market games per week, as well as some Stanley Cup playoff games where blackouts do not preclude it.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.