MLB All-Star Game a Hit on Twitter

By R. Thomas Umstead
published

Fox Broadcasting’s 2015 MLB All-Star Game telecast hit a home run on Twitter last night, drawing more than 600,000 Tweets, according to Nielsen’s daily Twitter TV Ratings report.

The game, which the American League won 6 to 3 over the National League, drew 606,000 tweets reaching more than 7 million unique Twitter users topping all sports and entertainment programming for the night, according to Nielsen.

ABC Family’s drama series Pretty Little Liars was the most tweeted entertainment program of the night generating 149,000 tweets reaching 1.4 million unique Twitter users, according to the report

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.