Miller To Head Up NBA Digital
Turner Sports has appointed company marketing executive Christina Miller as general manager of its NBA Digital portfolio.
Miller will add the day-to-day operations for NBA Tv, NBA.com, WNBA.com, NBADLeague.com, NBA League Pass -- as well as the league's broadband and wireless businesses -- to her current duties as senior vice president of strategy/marketing/promotions, according to Turner Sports executives.
Miller, who earlier this year was named a Multichannel News Wonder Woman, replaces Bryan Perez who left Turner this past Friday to join a leading sports and entertainment company.
"Christina's strategic leadership, creative guidance, consumer insights and smart business sense have significantly contributed to the recent growth of Turner Sports' linear and digital portfolios and will be pivotal in the continued growth of NBA Digital," said Turner Broadcasting System Inc. president of sales, distribution and sports David Levy in a statement. "She is a respected and decisive leader and is the right person to lead the NBA Digital portfolio into the future."
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
By Kent Gibbons