Turner Sports has appointed company marketing executive Christina Miller as general manager of its NBA Digital portfolio.
Miller will add the day-to-day operations for NBA Tv, NBA.com, WNBA.com, NBADLeague.com, NBA League Pass -- as well as the league's broadband and wireless businesses -- to her current duties as senior vice president of strategy/marketing/promotions, according to Turner Sports executives.
Miller, who earlier this year was named a Multichannel News Wonder Woman, replaces Bryan Perez who left Turner this past Friday to join a leading sports and entertainment company.
"Christina's strategic leadership, creative guidance, consumer insights and smart business sense have significantly contributed to the recent growth of Turner Sports' linear and digital portfolios and will be pivotal in the continued growth of NBA Digital," said Turner Broadcasting System Inc. president of sales, distribution and sports David Levy in a statement. "She is a respected and decisive leader and is the right person to lead the NBA Digital portfolio into the future."
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